Ilearn - redesign
ILearn Languages connects learners with native-speaking tutors from diverse cultures, promoting language learning and cultural exchange.
Client
Personal Project
Industry
Learning
Service
UI / UX Design
Visual Identity
Duration
4 Weeks
OverView
ILearn Languages connects learners with native-speaking tutors, combining language learning with cultural exchange. The website features a fresh, modern design tailored to a younger audience, with vibrant visuals and intuitive navigation, making it easier to find the perfect tutor. The brand identity emphasizes energy, curiosity, and inclusivity, making the platform approachable and engaging. By blending functional design with cultural storytelling, ILearn Languages creates an immersive learning experience that inspires global connection.
The Challenge
The existing brand identity lacked differentiation and failed to connect with the target audience. In addition to the need for a refreshed brand, the process of finding the perfect tutor tailored to individual needs was confusing and fragmented. The old website presented unorganized information, making it difficult for users to navigate and select the right tutor. A comprehensive solution was needed to renovate both the brand identity and the digital experience, creating a vibrant, organized platform that reflects the brand’s energy while making it easy for users to find the ideal tutor.
The Solution
The project involved a complete brand identity overhaul, including a new logo, color palette, typography, and visual elements that convey energy, excitement, and innovation. The digital design strategy focused on creating a visually engaging, modern website with high-quality graphics and interactive elements. A key improvement was streamlining the process of finding the perfect tutor. The platform now allows users to easily tailor their search by budget, learning goals, and available days - all within the website - ensuring a personalized and hassle-free experience. The result is a cohesive, memorable brand and an intuitive platform that makes language learning both engaging and accessible.
The Result
The brand and digital redesign successfully revitalized ILearn Languages, delivering a cohesive and engaging experience that resonates with a younger audience. Key outcomes include: Enhanced Brand Identity: The refreshed logo, color palette, typography, and visual elements created a distinctive, energetic, and modern brand personality that stands out. Improved Digital Experience & Organized Information: The website now features interactive elements, high-quality graphics, and a modern layout, presenting information in a clear, structured way. Users can easily access tutor profiles, learning options, and platform features, reducing confusion and enhancing usability. Streamlined Tutor-Finding Process: Users can tailor their search by budget, learning goals, and available days, making it easy to find the perfect tutor for their needs. Increased Engagement: The organized, cohesive, and approachable experience attracted new users, improved interaction, and encouraged repeated visits. Consistent Brand Messaging: All touchpoints reflect the brand’s vibrant personality and innovative approach, enhancing recognition and credibility.
